We are thrilled to share that Fast Printed Packaging has been named winner of Best Use of Personalisation at the 2026 Digital Labels & Packaging Awards. The award was presented at the ceremony on 7 July, and it recognises the personalised Christmas gifting campaign we produced with direct-to-consumer shaving brand FFS Beauty.
The campaign that won
For Christmas 2025, we partnered with FFS Beauty to create a highly personalised gifting experience. The brief was ambitious. FFS wanted a festive campaign that felt thoughtful, premium and genuinely personal, but at scale, across thousands of customers.
The answer was fully personalised, letterbox-friendly mailer boxes. Each box was digitally printed with a unique, customer-specific image and a personalised message tailored to the recipient, in high-quality full colour. No two boxes were the same, yet every single one landed on time during the busiest retail period of the year.
True one-to-one personalisation is easy to talk about and hard to deliver. Traditional printers usually cannot, because long lead times and high minimums make short, variable runs unworkable. Our digital print technology is built for exactly this, which is how we printed personalised boxes at scale without compromising on quality or deadlines.
Why personalisation works so hard for brands
Personalised packaging does more than look good on an unboxing video, although it certainly does that too. For FFS Beauty, the campaign delivered real commercial results:
- Increased customer engagement and social sharing, driven by unique, giftable packaging
- Improved repeat purchase rates through the Christmas period
- Stronger brand perception thanks to a premium, personalised unboxing moment
- A deeper emotional connection between customer and brand
The packaging became part of the campaign's storytelling rather than a functional afterthought. It ran across e-commerce, gifting promotions and retention activity, tying the whole Christmas push together.
A year of recognition
This latest award adds to a strong run for the team. Fast Printed Packaging is a multi-award-winning UK custom printed packaging supplier, and recent recognition includes winning the PrintWeek Awards 2026 for Innovation and the UK Packaging Awards 2024. Being recognised for Best Use of Personalisation feels especially fitting, because it rewards not just the print quality but the thinking behind it: using packaging to help a brand connect with its customers.
We were also proud to be a finalist in the Innovation category at the same awards for our FlexHold boxes, another project produced with FFS Beauty.
We’re so proud of the whole team for their efforts in securing the award and we’re looking forward to what’s next.
Thinking about branded packaging for your brand?
If the FFS Beauty campaign has you rethinking what your boxes, bags or mailers could do, we would love to help. As a UK-based printer with low MOQs and next day turnaround capability, we make it genuinely easy to get custom printed packaging that looks premium, arrives fast and works as hard as the rest of your marketing.
If you're branding your packaging for the first time or running a fully personalised campaign like this one, our team can help you print onto boxes, bags, envelopes, tape and paper cup sleeves, all printed right here in the UK.
