Your packaging isn’t just for protection - it’s prime real estate for your brand. Every parcel you ship is a touchpoint, a mini billboard, and often your customer’s first physical interaction with your business.
With e-commerce competition at an all-time high, using packaging to maximise brand exposure is one of the smartest (and most cost-effective) moves you can make.
In this guide, we’ll show you how to turn your packaging into a branding powerhouse - from the outside in.
📦 Start with a Branded Mailer or Box
The outer packaging is the first thing your customer sees and quite often, the only thing their friends, family or followers see if they share their purchase. Top branded packaging choices include:
- Printed mailer boxes - ideal for subscription products, gifting, retail.
- Printed padded envelopes - lightweight, protective, and eye-catching.
- Printed paper bags - perfect for eco-conscious brands and soft goods.
💡 Tip: Keep your logo front and centre, and use bold colours or patterns that align with your brand personality.
💬 Encourage Social Sharing with Smart Design
Unboxing is content and people love to share beautiful or clever packaging. To make your packaging more shareable, think about:
- Print your social handles directly on the box or bag.
- Add hashtags (e.g. #unboxwith[YourBrand]).
- Use phrases like “Tag us in your unboxing!”.
- Include a surprise detail: coloured tissue, a thank-you sticker, or a handwritten note.
Every tagged story or post is free exposure to a wider audience.
💡 Make Your Packaging Work Harder - Without Extra Materials
You don’t need to print inserts or use branded tape to make a bold impression. With the right packaging formats, you can communicate your brand directly on the packaging itself - inside and out, front and rear. Why not try this instead:
- Print your logo, message, or tagline on the outside of your mailer box, padded envelope, or paper bag.
- Include social media handles or QR codes on the bottom flap or side panel.
- Add a short, branded message like “Thank You” or “Packed With Care” inside the lid or on the back of the bag.
💡 These subtle, built-in branding touches are cost-effective and make every order feel thoughtful and personal - without the need for extra inserts or tape.
🌍 Tell Your Brand’s Story Through Design
Your packaging is a chance to communicate your values. Whether it’s sustainability, small-batch production, handmade items, or luxury quality - the design should reflect it. Remember, packaging that feels personal will be more memorable. Ideas to consider:
- Add icons like “FSC Certified,” “Recyclable,” or “Printed in the UK”.
- Tell a short brand story on the inside flap.
- Use design to convey your tone: playful, premium, organic, minimal, etc.
✅ Final Thoughts
Your packaging is working for you long after the parcel leaves your hands. With a few thoughtful upgrades - many of which are surprisingly affordable - you can amplify your brand presence, boost customer loyalty, and stand out from the crowd. At Fast Printed Packaging, we specialise in helping small businesses turn packaging into a brand-building tool. Explore our custom printed packaging range here.