How to create a unique unboxing experience for your product

When a customer unboxes a new product, it should be an exciting time — after all, they're receiving something that they have been looking forward to. But sometimes the excitement of opening something new can be dulled down by a mundane experience. If you want to give your customers an unboxing experience that they’ll remember, here are some tips to ensure its memorable.

Use custom printed packaging

Using branded packaging doesn’t have to be hard or break the bank, there are ways to easily add your brand elements to your packaging to ensure an unforgettable unboxing experience for your customer.

A custom printed box or bag is a great way to make the experience that little more unique and memorable. By simply adding your logo or some of your branding elements, you are creating a more engaging experience for the customer.

You have plenty of opportunities to make your unboxing experience stand out and leave a lasting impression on your customers

Utilise your brand colours and elements

Use your packaging as an opportunity to showcase your brand. Your brand's colour palette is a great place to start when creating an unboxing experience. The colours you choose can help set the tone for your audience, and they're an easy way to add personality. Think about the brand messaging you’d like to get across and build this into your design.

Include your social channels

Build on the relationship with your customer by encouraging them to keep up with all of your latest on your social media channels. Not only will this improve brand loyalty, but it will also increase the likelihood of them tagging you in their unboxing content on their own social channels.

This can put your brand and product in front of a whole new audience of potential new customers.

Go the extra mile

Another great way of making sure people remember who sent them their package is by including some kind of personal message or note inside each shipment. While not always possible due to time constraints and capacity, it’s a nice added touch to make the customer feel special.


The importance of creating a unique unboxing experience for your customers isn’t to be underestimated. It's an opportunity to show them that you care about their experience and want them to have a great time with your product. Think about what makes your brand special, then use those elements in your packaging design! Get started creating your branded packaging here.