Packaging is more than just a way to house your products. It's a powerful tool that can help you build customer loyalty, increase sales and boost profits. So we’re talking about how packaging impacts your product and brand and why it's so important to get it right.
Customers are much more likely to buy the same product they've purchased before
It's important for brands to build customer loyalty to increase the likelihood of them returning to buy. Packaging is a great way to encourage repeat purchases because it makes it easy for customers to instantly recognise the brand and become familiar and comfortable with the product they are buying.
When consumers see familiar packaging--especially if it has become associated with quality and value--they are more likely to make a repeat purchase, rather than choose an alternative. Even though the product may look similar, it doesn't offer the aspect of familiarity.
So how do you ensure your packaging will be recognisable? By simply adding your brand logo or elements, you can make a lasting impression in a customer's eyes, allowing them to familiarise your packaging with the experience they've had.
Building loyalty is important for brands
Building brand loyalty is the key to securing long-term, repeat business. It’s also important because it makes customers more likely to recommend the product to other people, leading to additional potential sales.
A great way to get customers hooked on your brand is by giving them a memorable and recognisable 'unboxing' experience, as they'll associate the memory with your product. They'll look forward to opening up their products and so will continue to stick with your brand.
Good packaging should reflect the personality of a brand
Good packaging should reflect the personality of a brand. If you're looking to create a positive experience for your customers, then it's important that you get it right.
Think about the brand values that you’d like to convey to your customers and audience, then use this to create your branded packaging. Well-designed packaging can communicate key pieces of information about your product through its design alone.
Overall, if you're looking to build customer loyalty, an important factor to consider is your packaging. It's not just about making sure that your product looks good and stands out from the competition--it's also about making sure it's memorable enough to be recognisable, so that they'll associate it with a positive familiar experience.
When customers purchase a product and have a positive unboxing experience, they're more likely to repeat purchase in the future, as they will feel that they know what kind of experience they're going to receive. Get started with your custom branded packaging today.