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Choosing the best packaging for your e-commerce business

With e-commerce shopping soaring since the pandemic, many businesses have shifted focus to their online platforms. But with more and more brands focusing on e-commerce, how can you stand out among the competition? The key is to create a memorable experience for your customer, of which a big part to play is product packaging.

When considering which packaging to choose for your e-commerce business, it’s important to think about protection, minimising waste and creating a positive ‘unboxing’ experience for your target market. So let’s have a look at some of our amazing clients who are doing it right…

Mailer Postal Boxes

Woof Club Naturals are a great example of utilising their boxes to stand out. They create a memorable unboxing experience for their customers which brings a sense of brand loyalty. They also utilise the box space perfectly, meaning minimal packaging waste.

Woof Club Naturals Boxes

Padded Mailers

Nodbox are unmissable with their personalised padded mailers. Creating a fun experience for their customers, they’re doing it right! Compact in size, they are again keeping waste to a minimum.

Nodbox Padded Mailers

Postal Paper Mailing Bags

Presto Coffee use a simple design to reinforce their sustainable brand, using eco-friendly paper mailing bags.

Presto Coffee Postal Paper Mailing Bags

Ready to create your e-commerce packaging? Get in touch with one of the team today!

Key takeaways

  • Match the format (box, padded envelope or mailing bag) to what you ship.
  • Right-sizing packaging cuts shipping costs and waste.
  • Branded, recyclable options help e-commerce brands stand out responsibly.

Frequently asked questions

What is the best packaging for an e-commerce business?
It depends on what you ship. Postal and mailer boxes suit most retail products, padded envelopes protect smaller or flat items, and paper mailing bags are lightweight and cost-effective. Branding any of these adds a professional finish.
How do I choose the right box size for e-commerce orders?
Pick a size close to your product to reduce void fill, shipping costs and waste. Fast Printed Packaging offers a range of postal box sizes, including letterbox-friendly options.
Should e-commerce packaging be branded?
Where budget allows, yes. Branded packaging improves the customer experience, builds trust and encourages social sharing, helping small online stores stand out.
Is eco-friendly e-commerce packaging available?
Yes. Recyclable cardboard boxes, paper mailing bags and sugar cane mailers let you ship sustainably without losing brand impact.